All Seminars are conducted in the Grand Salon of the HYATT REGENCY SUITES HOTEL.

Seminars are conducted in the form of a lecture, followed by a Q & A session. A registration fee is required for each day of Seminars.

MONDAY, March 29

CANON DIGITAL SLR: An Advanced Look at Canon Digital SLR Systems with Canon’s Pro Market Rep. Canon will offer a FREE primer entitled “An Advanced Look at Canon EOS Digital Camera Systems” to registered attendees. They will present an overview of the advanced features and technology available on Canons newest pro gear INCLUDING the 5-D Mark II, 7-D and the sensational 1D Mark IV. There will also be other Canon cameras, lenses, flashes and wide-format printers to try at the Canon Sponsor Suite at Korakia and the Sponsor Headquarters area at the Hyatt each day during the festival.

Click for Details
9:00 am – 10:30 am
Price: FREE
Register Now

DIGITAL WORKFLOW for FINE PRINTING with R. Mac Holbert. Join Nash Editions co-founder, R. Mac Holbert, and senior imaging specialist, Ming Tshing, for an engaging and information-packed overview of digital workflow for fine art photographers. Mac and Ming will present time tested strategies and techniques to more efficiently and accurately regardless of your choice of imaging software. As the digital revolution continues new tools are changing the way we work. Finding a balance between “traditional” imaging software and the new raw converters can be confusing. Mac and Ming use these tools everyday creating world class digital prints and they will discuss how they have integrated the old tools with the new. If what you do depends on creating the highest quality prints this is an experience you will not want to miss. This seminar is a rare opportunity to learn from the “Father of Digital Printing.” Mac Holbert’s seminars fill quickly so sign up today to insure your opportunity to take your imaging skills to the next level.

Click for Details
10:45 am – 12:30 pm
Price: $95
Register Now

UNDERSTANDING COLOR SPACES, PROFILES & CALIBRATION with X-Rite & Digital Color Expert Eric Magnusson. In this seminar you’ll learn the differences between Adobe RGB, SRGB, ProPhoto RGB and Color Match RGB. You’ll see in 3-D how each affects what you can see on your monitor, and what you can print with your ink-jet printers. How to select the correct settings to maximize the control over your printing and image management. Using the right color space, profiles for your printer and calibrating your monitor will assure you complete control over your digital printing. This is the core of being able to master printing digitally. Eric will demonstrate how easy it is to calibrate your monitors and make accurate profiles for each paper you print with.

Click for Details
12:45pm – 2:30 pm
Price: FREE
Register Now

SOCIAL MEDIA MARKETING: Keeping Up With The Competition with Rick Sammon. Are you confused about the possibilities of promoting yourself on Facebook, Flickr, MySpace, Twitter and other social networking sites? We all know what you love to do most: make pictures. But making pictures for pros is a serious business, an ever-changing business that more and more revolves around the web – and driving business to your web site. Today, smart pros are using twitter, facebook, blogging, and so on to increase their visibility on the web, which in turn drives business to their site – which in turn makes them more successful. In this seminar, Rick Sammon offers advice on how to use social media marketing to your advantage. Even if you don’t want to tweet and blog, Rick will show you the importance of making it a part of your business workflow.
Click for Details
2:45 pm – 4:30 pm
Price: $95
Register Now

TUESDAY, March 30

SEEING THE WORLD THROUGH A LEICA RANGEFINDER VIEWFINDER: The Magic of the Rangefinder Experience with Justin Stailey. Leica will offer a free seminar to registered attendees on what makes photographing with a rangefinder camera special. For over 50 years documentary photographers and photojournalists have relied on Leica rangefinder cameras to get close to their subjects, photograph unobtrusively and remain unnoticed. Find out why Cartier-Bresson referred to the Leica as the extension of his eye. Discover what makes rangefinder photography so different and why the images captured with a rangefinder are different. Rangefinder photography transforms the photographer from a disconnected observer to a participant via simple manual control and the viewfinder.

Click for Details
9:00 am – 10:30 am
Price: FREE
Register Now

Adobe Presents: ADOBE PHOTOSHOP LIGHTROOM: From Shoot to Finish with Chris Orwig. Adobe Photoshop Lightroom was designed by photographers, for photographers. Learn how you can use Lightroom to create an efficient digital photography workflow. You’ll see how to import with various formats including Camera Raw, use metadata and key words, organize photos into collections, find images quickly, and use templates to simplify commonly repeated tasks. You’ll also explore the creative processing tools in Lightroom’s non-destructive Develop module and learn how to make color and tonal corrections, do black and white conversions, add special effects, and use presets for making adjustments. You will learn ways to utilize Lightroom’s powerful local adjustment brush and graduated filter tool. Then you’ll see how easy it is to deliver high quality, professional looking output through Lightroom’s Slideshow, Print and Web Modules. This is one not to miss. Register early as this seminar fills quickly!

Click for Details
10:45 am – 12:30 pm
Price: FREE
Register Now

Adobe Presents: CREATING PIXEL PERFECT PHOTOGRAPHS WITH ADOBE PHOTOSHOP with Chris Orwig. Think you have a reasonable mastery of Adobe Photoshop CS4—think again. You will learn shortcuts and time-savers that you’d never find on your own. You will see practices that allow you to take full advantage of the time-saving features in Photoshop and create excellent final results. You’ll move your already solid Photoshop skills to an entirely new level.

Click for Details
12:45 pm – 2:30 pm.
Price: FREE
Register Now

Adobe PREMIERE: THE BASICS with Jacob Rosenberg. Learn the basics of how to easily transform raw footage taken with your Canon 5-D Mark II or 7-D, or any of the new hybrid cameras into visually interesting masterpieces. You’ll see how to import material into Premiere Pro and edit to produce the piece that meets your needs. Taking it even further, you’ll see how to add the power of Adobe After Effects to add dazzling effects.

Click for Details
2:45 pm – 4:30 pm
Price: FREE
Register Now

WEDNESDAY, March 31

Blurb Presents: The PHOTOGRAPHIC BOOK: Editing, Sequencing, Designing, Producing and Marketing Your Work In Print with John Paul Caponigro:
Join Blurb experts and professional photographer John Paul Caponigro in a free workshop where you’ll learn the essentials on great design for photography books and valuable tips on using the Blurb publishing platform. John Paul, known for his compelling and information-packed workshops, will offer start-to-finish tips on book design, from editing your body of work and sequencing your photographs to choosing typography and selecting layouts. He’ll tell you how he has used his Blurb photography books to further his artistic development and business strategy. During the final hour of this workshop, Blurb’s very own Suzanne Caballero Knowlton will share tips and tricks that can maximize your Blurb publishing experience and will let you in on some great new developments at Blurb.

Click for Details
8:00 am – 10:30 am.
Price: FREE
Register Now

HOW TO GET YOUR PHOTO-BOOK PUBLISHED with Michelle Dunn Marsh (Publisher, Aperture), Steve Crist, (Ammo Books), Eileen Gittins, (Founder, Blurb), and others. Learn what makes a photo-book successful. Understand how a book would meet your needs and expectations in terms of promoting yourself. Find out what the alternatives are, learn how to begin the process, understand what publishers are looking for and how to approach them. There is no better way to get known, earn respect for your work and open new doors than a photo-book of your photography. Start here!

Click for Details
10:45 am – 12:30 pm.
Price: $95
Register Now

STORYTELLING WITH THE CANON 5-D MARK II & 7D: Using Aperture to produce Multi-Media Documentary Films with Motion & Still Images with Vincent LaForet. The confluence of motion and still cameras has opened up a new world for photographers. Learn how, by using the Canon EOS 5D Mark II or 7D cameras and a combination of Aperture and I-Movie, Final Cut Pro or Adobe Premiere, you can create documentary films and/or other multi-media projects. Learn how to add moving footage to your website and create DVDs with your work that incorporate both moving and still images with sound. The digital paradigm has made these exciting opportunities possible.

Click for Details
12:45 pm – 2:30 pm.
Price: FREE
Register Now

FINAL CUT PRO: How to cut short films using Final Cut with Frank Rohmer. This software is not nearly as daunting as one might think. Frank Rohmer will show you how the basics work. Take your footage from your Canon 5-D Mark II or 7-D or any of the new hybrid cameras, import the material into Final Cut and edit, with sound and music if desired, a motion production that you can sell to clients or add to your website content.

Click for Details
2:45 pm – 4:30 pm
Price: $95.
Register Now

PHOTOGRAPHY & THE WRITTEN WORD with Colin Finlay. This important seminar is committed to helping to explore that sacred place within your soul, your other voice; to assist you to create your own personal language; expand your palette to allow you to communicate more fully than ever before using the powerful combination of words and pictures. Finlay will seek to open wide a new level of self examination and explore the uncharted levels of your own potential, a sharpening of the expressive power that you hold within. During the course of this valuable seminar, Colin will explore his process and photographs through his own storytelling narratives and point to how they both inform and expand the visual language of the photograph.

Click for Details
2:45 pm – 4:30 pm
Price: FREE
Register Now

THURSDAY, April 1

FINDING YOUR AUDIENCE: An Introduction to Marketing Your Photography with Mary Virginia Swanson. Author, consultant and lecturer Mary Virginia Swanson brings her remarkable marketing seminar to the Palm Springs Photo Festival for the third year. Sold out wherever offered, this is an opportunity to hear one of the most articulate and knowledgeable marketing gurus discuss how you can find the audience for the work you want to do. She will provide insights into the most effective avenues for presenting your work to gallery and museum professionals. Discussions will include determining which dealers would be most appropriate to present your work to. Effective promotional materials will be shared with attendees.

Click for Details
8:30 am – 10:30 am
Price: $95.
Register Now

Apple Presents: THE COMPLETE APERTURE PRIMER with Martin Gisborne. Aperture specialist Martin Gisborne is one of the world authorities on using Apple’s amazing image management program, Aperture. Learn the many features that allow photographers to import, edit, rate, compare, organize, file, retrieve and upload images from your collection. If you already use Aperture, you’ll learn practical shortcuts to working with the program. Those not yet using it will come away with a clear overview of the many features the product offers.

Click for Details
10:45 am – 12:30 pm.
Price: FREE
Register Now

THE BUSINESS OF PHOTOGRAPHY: Surviving In Today’s Print Media Markets With Laurie Kratochvil & Carol LeFlufy As boundaries between practices are blurring and markets are evaporating, Carol LeFlufy and Laurie Kratochvil will discuss experiences and address practical advice on how to navigate and diversify your commercial photography business . You will get the perspective of both the buyer (Laurie/photo editor) and the seller (Carol/artist representative). This seminar/course will cover topics that include portfolio building, editing and presentation-both online and off. How to approach photo editors, art buyers and creatives in the magazine, advertising and entertainment fields. Discuss fees and pricing, contracts, licensing, copyrights, bidding, invoicing, self promotion, websites, stock agencies, archiving, and work ethics to ensure longevity in the business.

Click for Details
12:45 pm – 2:30 pm
Price: $95
Register Now

THE D.A.M. SEMINAR: DIGITAL ASSET MANAGEMENT withThe DAM Book author Peter Krogh. An extremely valuable seminar for all photographers. We all have issues with respect to the best method of easily locating digital assets from among multiple hard drives and maximizing the potential sales of their digital archives. Peter Krogh describes in detail the essentials of keyword entry, selection process (rating the images in your collection), rapid retrieval of images and making the all-important catalogs of your photographs. This seminar will potentially change your working methods forever. Supported by Microsoft.

Click for Details
2:45 pm – 4:30 pm
Price: $95
Register Now

FRIDAY, April 2

THE FOLLOWING SEMINARS ARE REPEATED FROM EARLIER IN THE WEEK

Apple Presents: THE COMPLETE APERTURE PRIMER with Martin Gisborne. Aperture specialist Martin Gisborne is one of the world authorities on using Apple’s amazing image management program, Aperture. Learn the many features that allow photographers to import, edit, rate, compare, organize, file, retrieve and upload images from your collection. If you already use Aperture, you’ll learn practical shortcuts to working with the program. Those not yet using it will come away with a clear overview of the many features the product offers.

Click for Details
8:30 am – 10:15 am.
Price: FREE
Register Now

Adobe Presents: ADOBE PHOTOSHOP LIGHTROOM: From Shoot to Finish with Peter Krogh. Adobe Photoshop Lightroom was designed by photographers, for photographers. Learn how you can use Lightroom to create an efficient digital photography workflow. You’ll see how to import with various formats including Camera Raw, use metadata and key words, organize photos into collections, find images quickly, and use templates to simplify commonly repeated tasks. You’ll also explore the creative processing tools in Lightroom’s non-destructive Develop module and learn how to make color and tonal corrections, do black and white conversions, add special effects, and use presets for making adjustments. You will learn ways to utilize Lightroom’s powerful local adjustment brush and graduated filter tool. Then you’ll see how easy it is to deliver high quality, professional looking output through Lightroom’s Slideshow, Print and Web Modules. This is one not to miss. Register early as this seminar fills quickly!

Click for Details
10:30 am – 12:30 pm
Price: FREE
Register Now

Adobe Presents: CREATING PIXEL PERFECT PHOTOGRAPHS WITH ADOBE PHOTOSHOP with Lee Varis. Think you have a reasonable mastery of Adobe Photoshop CS4—think again. You will learn shortcuts and timesavers that you’d never find on your own. You will see practices that allow you take full advantage of the time-saving features in Photoshop and create excellent final results. You’ll move your already solid Photoshop skills to an entirely new level.

Click for Details
12:45 pm – 2:30 pm.
Price: FREE
Register Now

STORYTELLING WITH THE CANON 5-D MARK II & 7D: Using Aperture to Produce Multi-Media Documentary Films with Moving & Still Images With Vincent LaForet. The confluence of motion and still cameras has opened up a new world for photographers. Learn how, by using the Canon EOS 5D Mark II and 7D cameras and a combination of Aperture and I-Movie, Final Cut Pro or Adobe Premiere, you can create documentary films and/or other multi-media projects. Learn how to add moving footage to your website and create DVDs with your work that incorporate both moving & still images with sound. The digital paradigm has made these exciting opportunities possible.

Click for Details
2:45 pm – 4:30 pm.
Price: FREE
Register Now