BIOGRAPHIES

Carol LeFlufy was born and raised in Vancouver, Canada. She earned her living in Canada as a photographer for seven years before moving to New York City in the early 1980’s. LeFlufy worked as Annie Leibovitz’s studio manager for three years and was then invited to join Art + Commerce as an assistant agent to the original partners. Art + Commerce represented Annie as well as Steven Meisel and Robert Mapplethorpe at this time and grew to represent over twenty photographers. Over her fifteen years with Art + Commerce, she represented Richard Burbridge, Mary Ellen Mark, Perry Ogden, Frank Ockenfels, Taryn Simon, Ellen von Unwerth and Max Vadukul. In addition to becoming the president of the company, she helped the company develop Anthology, their stock and licensing division. Carol moved to Los Angeles in 2004 and opened the successful photography agency Eye Forward and is now representing Sam Jones, Christopher Wray-McCann, Patrik Giardino and Frank Ockenfels. She has taught at the International Center of Photography in New York, The Center for Photography in Woodstock NY as well as Art Center College of Design in Pasadena, California.

Laurie Kratochvil has been involved in photography for over twenty five years. She began her career at the Los Angeles Times and worked for numerous national publications before joining Rolling Stone in 1982. During her twelve years there, the magazine won every major photography prize including the National Magazine Award. While working at Rolling Stone, Kratochvil edited a number of books, including the New York Times best seller, Rolling Stone: The Photographs. Kratochvil has curated several photography exhibits in the United States and Europe. Kratochvil was the founding photography editor for In Style Magazine and worked there until 2005 before leaving to start her own visual consulting business. She has consulted with many consumer magazines including, Oprah Winfrey’s magazine O, Men’s Health, Men’s Journal, Essence, IBM’s Think, Self, Bloomberg Personal among others. Kratochvil’s book project’s include Cyclops by Albert Watson, Africa by Herb Ritts, Elements of Style by Phillip Bloch, & Cuba-Picturing Change by E. Wright Ledbetter. Kratochvil is currently working for Reader’s Digest Development Group, which just launched a multi platform publishing venture with Pastor Rick Warren. She is also working on two new books with Ruven Afanador and Albert Watson. Kratochvil also teaches at the International Center for Photography in New York City as well as the Sante Fe Workships in New Mexico.

She is a board member of The Society of Publication Design as well as a member and judge for ASME and The National Magazine Awards. She is a native of Newport Beach , California and currently resides in New York City.